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vaping projects

The issue: Since entering the American market in 2007, electronic cigarettes, also known as e-cigarettes or vapes have undergone a rapid evolution. Originally developed as an alternative form of nicotine delivery and tobacco smoking cessation, they have been transformed into high-tech nicotine delivery devices, appealing to non-smokers, particularly youth. Youth are exposed to vape devices and e-liquid (commonly known as e-juice) on social networking platforms and internet, where prospective users can learn about products, share experiences, and make purchases.

 

Project summary: Our international cross-disciplinary research team are collaborating with community organisations to understand how e-cigarettes are promoted, accessed, and used within a tightly regulated environment by exploring the online and real-world e-cigarette environment, along with gathering the perspective of users and other stakeholders to identify how to deal with this nascent issue.

 

Relevance for practice and policy: Our research informs recommendations for interventions aimed at reducing youth exposure to e-cigarettes. We achieve this by collaborating with our partner organisations to influence vape product advertising/promotion on social media and the internet, identifying new and innovative responses to vape use, and interventions to prevent uptake, delay first use, and reduce nicotine addiction among young people

 

Project funding: Two Healthway Exploratory Grants (2021-2023)

 

Who’s involved: Our international research team comprises Professor Jonine Jancey, Dr Kahlia McCausland, A/Professor Katharina Wolfe, Professor Tama Leaver, Dr Kevin Chai, A/Prof Becky Freeman, Professor Stella Bialous, along with students and our extensive industry collaborators.

 

Project outputs

Example publications

 

Policy submissions

  • Australian Association for Adolescent Health. Select Committee on Tobacco Harm Reduction, November 2020

  • Australian Health Promotion Association. Select Committee on Tobacco Harm Reduction, November 2020

  • Briefing to the Honourable Roger Cook MLA, December 2019

  • Invited to provide verbal evidence at the Select Committee on Personal Choice and Community Safety, Legislative Council Committee Rooms Ground Floor, Parliament Place, West Perth, February 2019

  • Submission to the Select Committee on Personal Choice and Community Safety, October 2018

 

Conference/seminar presentations

  • Vape proponent behaviour on Twitter: A content analysis of vaping related tweets. Curtin University Mark Liveris, Perth WA, May 2020
    Vape proponent behaviour on Twitter: A content analysis of vaping related tweets. Preventive Health Conference 2020, Perth WA, May 2020

  • Case study analysis of Philip Morris International’s attempt to influence e-cigarette policy and debate in Australia. Preventive Health Conference 2020, Perth, WA, May 2020

  • “Keep Calm, it's just Vapour”: A mixed-methods investigation of online e-cigarette discourse and user perspectives in Western Australia. Public Health Advocacy Institute of Western Australia (PHAIWA) Advocacy: From tobacco to e-cigarettes, Oct 2020

  • Messages presented in electronic cigarette related social media promotions and discussions: A scoping review. The Curtin University Mark Liveris, Perth, WA March 2019
    Where are our opportunities for health promotion intervention? International Union for Health Promotion and Education (IUHPE) 23rd World Conference on Health Promotion, Rotorua, Aotearoa New Zealand, April 2019

  • Where are our opportunities for health promotion intervention? 14th Behavioural Research in Cancer Control Conference, Perth, WA, May 2019

  • Envisaging a ‘smoke-free’ world: An exploratory study of Philip Morris International’s strategic positioning in Australia. 70th Annual International Communication Association Conference, May 2020

  • Where are our opportunities for health promotion intervention? Australian Health Promotion Association Symposium, Canberra, Australia, August 2018

  • Using Tracking Infrastructure for Social Media Analysis (TrISMA) to determine what messages Australian Twitter Curtin University Mark Liveris, Perth, WA, September 2017

 

Past related projects:

  • Vaping: the appeal of e-cigarettes and their online promotion (2018-2020)- Healthway

  • Tracking cross-border advertising and promotion in ‘new media’ (2019) – CIC

  • Keep calm, it’s just vapor (2021) Kahlia McCausland (PhD)

  • Tobacco companies & promotion of third-party awards: framing analysis (2021) Briony Marshman (MPH)

  • Audit of the online e-cigarette marketplace to examine product range and use of promotional practices in Australia and New Zealand (2021) Roy Bara (MPH)

  • Adolescent’s health perceptions of electronic cigarettes: systematic review (2020) Anupriya Sharma (MPH)

  • Case study analysis of Phillip Morris International’s influence in e-cigarette policy and debate in Australia (2019) Danielle Woodman (MPH)

  • E-cigarette retail shop environment in Perth, Western Australia (2019) Lucy Scott (MPH)