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The issue: Gambling threatens public health with harms ranging from financial harms to emotional and psychological distress and impacts to physical health well documented. Global and national organisations are concerned that exposure to gambling marketing may contribute to gambling normalisation and initiation for children and young people. Nationwide the volume of television and radio gambling advertisements have increased with a rise in gambling marketing on social media platforms also evident. Research has demonstrated that about 75% of young people think gambling is a normal part of sport largely because of their exposure to gambling marketing during sporting matches.  

Project summary: Research addressing children’s exposure to gambling advertising in Western Australia (WA) is limited, with research predominately focused on east coast jurisdictions. CERIPH researchers, led by Jonathan Hallett are addressing this gap with a project exploring opportunities for interventions to reduce exposure of young people to gambling marketing in WA.

Project progress: There are three core phases of the project.

  • Phase One involves exploring state and Commonwealth legislative and non-legislative instruments regulating gambling advertising in Australia and identifying opportunities to improve regulation in WA based on best practice.

  • Phase Two involves small groups of young people aged 12-17 sharing their views on gambling marketing in online focus groups.

  • Phase Three uses a participatory research design to engage 16 to 17 year-olds as ‘citizen scientists’. The recruited young people will be involved in data collection (taking photos of their exposure to gambling in their physical and online environments); data analysis and documentation of their perspectives on strategies to reduce exposure to gambling marketing; and co-designing advocacy recommendations aimed at counteracting gambling industry influence.

Relevance for practice: The project expects to provide additional empirical data on whether existing regulations are sufficient at reducing young people’s exposure to gambling advertising. CERIPH researchers expect the project outputs will help to inform public policy discussions around the need and opportunities for law reform.  

Project funding: Healthway

Who is involved? Jonathan Hallett (Chief Investigator), Louise Francis, Gemma Crawford, Bronwyn Myers, Samantha Thomas (Deakin University), Daniel Vujcich, Daniel Vujcich, Jonine Jancey, Christina Pollard, Justine Leavy, Krysten Blackford, Mike Daube and  Brooklyn Royce (Honors Student)   

Project website:

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